color theory
Warm colors are generally associated with energy, brightness, and action, whereas cool colors are often identified with calm, peace, and serenity.
When you recognize that color has a temperature, you can understand how choosing all warm or all cool colors in a logo or on your website can impact your message.
TYPOGRAPHY
Typography involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages. In short, typography is what brings the text to life.
Good typography will establish a strong visual hierarchy, provide a graphic balance to a website, and set the product’s overall tone.
Not only will good typography enhance a website’s personality, but users will subliminally begin to associate the typeface featured on your site with your brand. Unique, consistent typography will help you establish a strong user following, build trust with your users, and
help to carry your brand forward.
branding examples
Click on a logo below to find out more about the project.
